Mumbai: Dabur India has entrusted Rajiv Dubey with an expanded role as vice president, where he will now lead brand activations and experiential marketing initiatives.

Alongside his continued leadership in media strategy and execution, Dubey will focus on creating immersive brand experiences that enhance Dabur’s connection with its customers.

He manages media spending across a wide range of platforms, including TV, digital, print, radio, outdoor, and both consumer and trade activations, ensuring optimal ROI and growth for the company’s diverse brand portfolio.

With over three decades at Dabur, Dubey has developed expertise across various roles, with core competencies in media planning and buying, digital transformation, mar-tech, and emerging media practices.

Since joining Dabur in 1994 as a media manager, Dubey played a key role in establishing Adbur, the company’s in-house agency, and in fostering partnerships with prominent broadcasters such as All India Radio, Doordarshan, Zee, and Star Network, as well as major newspapers like Times of India.