MUMBAI: SBI Life Insurance country head – emerging business Chandramohan Mehra has decided to quit after his eight years of association with the company.

While Mehra was unavailable for comment, sources confirm that he is set to join the entertainment industry in the coming weeks.

Mehra led the brand and communication initiatives, before being elevated to country head – emerging business last year. Amongst the multiple popular marketing campaigns he drove, were ‘First-of-its-kind customer education programme, ‘Future Guaranteed’, ‘Old Boy Cricket’ and ‘Jab Hum Honge Saath Saal Ke’. He played an instrumental role in variety of assignments including product launches, social media, events, lead generation, customer research, cross sell, analytics, multi-lingual website, PR and internal communication.

In his recent role at SBI Life, Mehra spearheaded the creation of online business and cross sell vertical. The new business premium generated through online vertical grew rapidly to five fold, with SBI Life gaining a lead position in digital business, in recent months. 

Mehra is an MBA from Insead, France and a BITS Pilani alumnus. His earlier assignments were with Kotak and FCB Ulka where he managed HDFC Bank and Tata Motors brand.