MUMBAI: D2c personal care brand Bombay Shaving Company (BSC) has appointed Gaurav Anand as senior vice president, sales and marketing. 

Anand will be responsible for driving business critical mandates across modern trade distribution, salon partnerships and new brand scale-up. He will also be taking on a people development role as a leader in the company.

Previously, Anand worked with Reckitt for over seven years and performed different roles in sales and marketing. He was majorly responsible for the P&L management, strategic sales planning and execution, as well as distribution management. 

Before joining BSC, he spearheaded Zomato’s central India region followed by strategic initiatives for two years.

Visage Lines (owner of BSC) founder CEO Shantanu Deshpande shared, "We are glad to have Gaurav join our leadership team. He has the right mix of large organisation thinking and ability to take agile decisions, which is imperative to scale emerging consumer businesses. His tenure at Reckitt and Zomato, coupled with strong first principles in business make him an asset to our fast-paced, high-growth organisation."

“I am deeply passionate about building and scaling new-age consumer goods brands. We are on a very interesting growth journey and Shantanu has a fantastic vision of the way we are becoming a house of brands and solving critical consumer problems. Through this year, we will be capturing high share-of-category across channels and geographies for accelerated growth. It is very rewarding to work with an agile, robust and experienced management team that is creating many FMCG 2.0 brands”, added Anand.