MUMBAI: After five years of helping consumers slip into something more comfortable at Solethreads, Aprajit Kathuria has stepped into a new role as head of ecommerce at Atomberg Technologies.

The marketing maven brings more than a dozen years of sales and marketing nous to the table, including his recent five-year stint as co-founder and chief marketing officer at the casual footwear brand, where he built the direct-to-consumer business from scratch.

"I'm happy to share that I'm starting a new position as head of ecommerce at Atomberg Technologies," Kathuria announced on his LinkedIn profile.

At Solethreads, Kathuria wore many hats—handling D2C business, performance marketing and expanding into retail with exclusive brand outlets. Under his watch, the company transformed from a bootstrapped venture to one backed by leading consumer VCs.

His CV boasts impressive stints at consumer goods heavyweights Hindustan Unilever Ltd and Marico, where he helped establish digital-first brands and scale up e-commerce operations. At HUL, he reportedly grew monthly sales on Amazon by over 10 times in just one year.

The computer science graduate's career kicked off at Cavinkare, where he doubled monthly turnover within three months and achieved 90 per cent sales growth in his region.

His academic credentials include an MBA in marketing from Symbiosis Institute of Management Studies, where he participated in various marketing competitions and managed to squeeze in time for lawn tennis, singing and creative writing.

With his knack for growing online sales and building brands from the ground up, Atomberg will be hoping Kathuria can generate some electric results in his new role.