MUMBAI: Hero MotoCorp has announced the resignation of senior vice-president for marketing and sales Anil Dua.

The company statement mentioned that Dua has decided to pursue an opportunity outside of the company and will continue in his current role till 24 June 2014. Dua has been with the company since 2006 and is credited with having helped the company evolve its brand after it parted ways with its 26-year-old joint venture partner Honda Motor Co. in December 2010.

Commenting on the development, Hero MotoCorp managing director and chief executive Pawan Munjal said, “He played an important role in doubling of sales volumes and increasing market share during the past eight years. I thank Anil for his contributions, and wish him all the very best in his future endeavour.” 

According to a statement issued by the company, the national marketing and sales functions will continue to be headed by Sanjeev Shukla and A. Srinivasu respectively. On the other hand the national dealer development and after-sales service functions will remain with Ajay Dikshitand Rajesh Mukhija, respectively.