Mumbai: B2B e-commerce platform Arzooo has brought Anand Chandak on board as vice president - categories. With more than a decade-long experience in building e-commerce categories, Chandak will be trailblazing the company’s efforts to build strategies and operational plans for Arzooo’s core categories of appliances and electronics.

Chandak’s prior experience with esteemed brands like Paytm Mall, Amazon India, Novartis, ITC, and Nokia to name a few, will be instrumental in bringing versatility to Arzooo’s growth and expansion, said the company in a statement. "Chandak will be leveraging his experience and expertise to scale Arzooo’s distributor relationship, enhance its brand recall and chart out consumer research to create high-impact marketing campaigns," it added.

“Anand’s intrinsic understanding of the distribution strategies and the intricacies involved in Appliances and electronics categories will help us build upon our efforts to establish sustainable growth. We are elated to have him on board," said Arzooo co-founder and CEO Khushnud Khan.

During his stints at various organisations, Chandak played important roles in changing the dynamics of retail in India. He has been part of the initial core team of setting up and scaling Amazon’s sourcing arm, Cloudtail and played a crucial role in establishing and growing various categories for Amazon India. He also played a central role in Paytm’s e-commerce foray as vice president of Paytm Mall. 

“Arzooo has a unique proposition that appeases to the retailers and simplifies their sourcing," remarked Anand Chandak. "It is exciting to embark on this novel journey with the team and bring in exciting ideas to the platform that will help us set new milestones.