MUMBAI: Indian performance-based AD network & global affiliate partners KnightsAD Digital Media Associates has roped in Ajit Sawant as the co-founder and managing director. Sawant will be based out of Mumbai and his role will involve ensuring delivery of business prospects and meeting advertisers’ targets. In addition, he will look after the company’s financial aspects and management of publishers.

With nearly a decade’s experience in the value added services (VAS) industry, Ajit joins KnightsAD from Techzone – an Eros International company, where he was responsible for business development as well as employee and client relation management.

KnightsAD CEO Malik Gilani said, “Ajit’s insights will bring a new dimension to the way we view our consumers. With his level of business intellect and work ethics, we are sure KnightsAD will achieve greater heights.”

Sawant said, “My formative years in the VAS industry and in-depth study about this field, have helped me develop strong fundamentals in this space. Mobile advertisers are providing targeted and personalized ads to cater to different market segments."

Prior to his role at Techzone, Sawant has worked with digital distribution and new media company, Shotformats Digital Productions.

KnightsAd recently announced its expansion into Sri Lanka and the middle eastern regions of the UAE, Kuwait and Qatar. The company has partnered with the leading telecoms and content companies in the new regions. Their partners include Oreedoo in Kuwait and Qatar, DU in UAE and dialog in Sri Lanka.