MUMBAI: Adstream has announced the appointment of Dipali Mahesh as managing director for Adstream India effective from 9 May.  Mahesh joins from HIT 95 FM where she served as national sales head.

A global provider of media delivery, digital asset management and analytic technology, the company is headquartered in London and helps brands and agencies to manage the creation, optimization, storage and delivery of content.

“After a comprehensive search process, Adstream is pleased to have found the best individual to assume leadership of our world-class operations in India.” said Adstream Asia CEO Christine Sterk. “Dipali has a track record of strong leadership and innovation. This combined with her deep industry knowledge across television, cinema, radio and print makes Dipali uniquely qualified to lead Adstream India successfully into the future.”

“I’m honoured, and I’m grateful for the opportunity to lead this exceptional organisation of dedicated and talented professionals.” said Mahesh.

She added further, “Adstream globally delivers every type of media including tv, cinema, radio, print, digital and out of home advertising. Our end-to-end advertising solutions impact customers by increasing efficiency, reducing costs and improving quality. Right now in India we deliver a small part of Adstream’s global solutions. My target is to bring all of Adstream’s extraordinary offerings to India.  This is a terrific opportunity that any leader would welcome.”

Adstream currently works with over 6,000 global agencies and brands. They claim to manage over 25 mn creative assets and delivering 2 mn assets per year to more than 125 countries. The Adstream Technology Platform is a all-in-one digital asset management solution which allows agencies and brands to collaborate, review and store all forms of marketing content as well as delivery across multiple channels in a single system and enables seamless workflows and unparalleled advertising and marketing transparency.