MUMBAI: In a strategic move to delight its consumers in Tamil Nadu, Bharti Airtel has partnered with Rajnikanth starrer – Kochadaiiyaan to launch a range of exclusive products and services.

For the first time, RC299 Airtel 3G data recharge coupons were available as Kochadaiiyaan 3D lenticular collectibles with five different Rajnikanth imagery, along with a Kochadaiiyaan special Super Pack with free hello tunes, wallpapers and 3D lenticular key chain. That apart, the customers got a chance to chat LIVE with movie director Soundarya Rajinikanth on Airtel Talk2Me.

Madison Media Plus spearheaded the planning, envisaging and implementation of this experiential OOH campaign in Chennai, in line with the high-tech treatment of the iconic movie.

The OOH campaign was aimed at giving the customers a glimpse of the 3D animated movie through an innovative use of lenticular billboards at Nungambakkam and Parry’s.

What more, Rajni fans responded to the Airtel campaign by literally garlanding the superstar’s lenticular visuals on the billboard!

A perfect case of two icons joining hands to create that extra delight for their set of audiences!