Mumbai:  Vivanta, owned by Indian Hotels Company Ltd., has associated with By Design (formerly IBD), a creative agency to launch their new property in Jammu, the winter capital of Jammu & Kashmir. By Design has worked on the entire creative strategy for Vivanta Jammu, City Centre to create strong brand awareness and subsequently encourage bookings.

With its recent advances in renovation and its unique distinction in the city, Vivanta Jammu, City Centre puts you right in the heart of Jammu. It boasts of 90 well-appointed rooms and suites, four banquet halls and can accommodate up to 500 guests.

By Design has been associated with the Taj Group of Hotels, including their brand Vivanta, for over two decades now and has handled the entire creative communication for properties like Taj Exotica Resort & Spa Maldives, Taj Exotica Resort & Spa Maldives, Taj Land's End, Taj 51 Buckingham Gate Suites and Residences, St. James’ Court, Vivanta Miramar Goa, Vivanta Sikkim Pakyong, Vivanta Meghalaya Shillong and many more!

“As the name suggests, Vivanta Jammu City Centre is strategically located in the city centre, a short driving distance from the airport as well as all major tourist attractions and commercial districts. By Design we are well-versed with our brand and what it needs and we are confident that with their strategic and creative inputs, we will be able to appeal to our target audience,” said a spokesperson from the Vivanta Jammu City Centre team.

By Design CCO & founder Rahul Gupta expressed his excitement about the launch of Vivanta Jammu, City Centre, stating, " Through our partnership with Vivanta Jammu City Centre, we aim to create a space that embodies the bold new vibe of this remarkable city. Our design approach highlights the blend of contemporary luxury and local craftsmanship reflected in the property and pays homage to Jammu's heritage through a truly immersive experience for guests. We are thrilled to have been associated with the brand for this launch and look forward to all that is in store.”