MUMBAI: Just two weeks after the launch of Publicis90, the Publicis Groupe’s initiative to celebrate its 90th anniversary has gained a positive momentum.

The applications come from more than 90 different countries, including primarily the United States, the United Kingdom, India, Brazil, Germany and Israel as well as France, where 29 per cent of entries have been made.

The range of projects is extremely diverse and reflects the creativity possibilities of the digital world. Mobile, content and ad-tech are the most represented sectors. Among many others, some of the projects submitted are: a travel portal in India, a collaborative art platform in France, an application for taxis in Germany, a new in-store payment solution in the UK and a crowdfunding platform dedicated to mothers in the United States.

Thanks to the mobilisation of all Publicis Groupe agencies, over 50,000 people have visited the Publicis90 website from all over the world. As of 1 February, close to 1,936 people have registered to enter their projects and 795 have completed their applications to be one of the 90 projects or start-ups that will be selected and funded by Publicis Groupe.

Two thirds of the entries are pre-existing start-ups. Publicis Groupe employees represent 18 per cent of participants and six per cent are students.

Entries are open until 29 February and anyone - Publicis Groupe employees, students, start-ups, or anybody with a good idea, can submit his or her application. The 90 projects or start-ups that will be selected will benefit from funding of between €10,000 and €500,000, one year of mentoring with a Publicis Groupe executive in marketing, communication and management, and finally an invitation to participate at Viva Technology Paris, the major digital event organized by Publicis Groupe and Groupe Les Echos from 30 June to 2 July, 2016 in Paris.