NEW DELHI: Mediabrands’ full-service media agency, Initiative India, has won four awards at Festival of Media Asia 2020, including one gold in the Effectiveness category for Dettol “India’s first hygiene parliament for children” campaigns. Initiative has also won two bronze awards for Amazon in the Best Use of Traditional Media Audio category and Dettol in the Impact category, respectively. In the next generation category, Initiative’s Kanishka Tandon has been named as one of the top five winners, globally.

Rewarding the best in media thinking, Festival of Media, is the only awards show that is dedicated to the evolution of media, that celebrates the best in media thinking and communications across the APAC region.

"I am extremely proud of the cutting-edge, strategic and innovative work that the teams continue to deliver. For creating impactful work that is recognised not only in India but at the global platform too. This victory is a demonstration that our belief in culture as a quantifiable connector of people, brands and business growth is the most effective way to keep brands relevant and help them evolve in an extremely cluttered environment," said Initiative India CEO Vaishali Verma.