MUMBAI: Digital agency and product development organisation, iCubesWire, has bagged the digital mandate of Janhit Jagran, the initiative of Dainik Jagran. The agency will be responsible for building strategies, creating campaigns, media buying, and handling social media accounts of the brand namely Facebook, LinkedIn, Instagram, and Twitter.

Commenting on the win, iCubesWire founder and CEO Sahil Chopra said, “We are delighted to onboard another prestigious client to our kitty. Janhit Jagran opens doors to newer opportunities as their beliefs and objectives differ from what we have on our plate right now. Working for a brand that strives for the social welfare of the society will be exhilarating & we are geared up to put our best foot forward.”

Jagran Prakashan senior VP – strategy, business development and brand Basant Rathore said, “We are pleased to partner iCubesWire and believe they are well placed to handle the digital mandate for our Janhit Jagran programme. This programme encourages social entrepreneurs to come up with ideas that have the potential to tackle some of the biggest challenges we face in contemporary times. I truly believe that iCubesWire will intensify the digital presence of the brand.”

Janhit Jagran is an initiative for social entrepreneurs that focuses on seven concerns of the society namely educated society, water conservation, managing population, poverty eradication, women empowerment, environment conservation, and healthy society. The initiative invites individuals to submit a project idea that solves these societal problems through entrepreneurial, creative solutions.