NEW DELHI: Havas Media Group India has started 2015 on a positive note. The agency has won the digital media mandate of Caterpillar India after a multi-agency pitch, which included leading digital agencies. 

This is the second digital win of the year after Ranbaxy and further strengthens Havas Media Group’s presence in Bangalore.

Caterpillar marketing and business strategy manager – South Asia Deepak Aggarwal said, “In Havas Media we saw a perfect partner. Their passion was outstanding. Their ‘Digital at Core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding. We are keen to utilize the power of digital marketing for our growth, and Havas Media has demonstrated the right direction.”

Havas Media Group India and South Asia CEO Anita Nayyar added, “We are delighted at the win. We believe in creating meaningful brands and Caterpillar is an excellent example of such a brand, which shows devotion to the customer. It gives us further scale in our southern operations – specially Bangalore. Look forward to a great partnership.”

“Digital is the future and Havas’ ‘digital at core’ philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Caterpillar,” said Havas Media India managing director Mohit Joshi.

“Caterpillar is a great brand to be associated with. It operates in a category that will drive us hard to constantly innovate and execute unique digital marketing tools and avenues. We look forward to this opportunity,” emphasized Havas Media India head of digital Ranjoy Dey.