MUMBAI: The digital platform has become much more than just an end medium to market a product, today. Brands are conserving with the consumers directly through the platform to build a better and stronger relationship between the two.

However, though there are many tools in the market that offer social media management, none of them provide a dashboard where a user can view not just fan growth, engagement rates but also see content performance, influencers and do competitor benchmarking.

Hence, keeping this insight in mind, ThoughtBuzz, the analytics arm of TO THE NEW, launched a unified social media management and analytics platform for brands and enterprises.

The platform is aimed at helping businesses to monitor, engage and identify influencers across all major social media platforms, namely Facebook, Twitter, Instagram and YouTube. The self-serve product compliments ThoughtBuzz’s enterprise grade OmnioG solution, which in addition also allows exhaustive external monitoring of brands and products on blogs, forums, news and review sites and completes its range of social intelligence solutions.

Only a handful of tools provide image and video analytics, and since the new platform can analyse both, it differentiates from the rest. Key features of the new platform include influencer identification, cross platform analytics, competitor benchmarking, content performance, Instagram and Twitter analytics.

“The new platform allows community and brand managers to understand what content works best for them. You can compare content performance across Instagram, YouTube, Facebook and Twitter simultaneously. This is a powerful feature for community managers to engage more with their audience,” said ThoughtBuzz CEO Anshul Jain.

ThoughtBuzz COO Ashok Patro added, “As ThoughtBuzz is Asia’s only mobile first social analytics platform, we will be able to provide brands with the latest information and insights, empowering them to effectively manage their social media accounts and businesses in real-time.”

A team of four worked on the product which promises to not invade consumers’ privacy. All the data that is crunched is public data; it doesn’t track any private data of any user on any platform. Secondly, all the analysis is concentrated on data from fan pages for Facebook specifically.

The product can be used by simply logging on the digital agency’s website and selecting a plan - free as well as paid plans.