MUMBAI: SVG Media, a digital marketing platform from Dentsu Aegis Network Company, has announced a strategic partnership with US-based BirdEye in India. It will help increase BirdEye’s global footprint as the leading customer experience and business reputation platform.
BirdEye gives businesses the ability to hardwire every business decision around the customer and scale revenue growth. BirdEye’s all-in-one platform includes review monitoring, review generation, review marketing, customer surveys, social listening, social publishing, social engagement, customer support ticketing, listings, webchat, business insights and competitive benchmarking. SVG Media will assign a workforce of digital experts across multiple offices in India and will support BirdEye in working with leading brands all over the country.
BirdEye co-founder and CEO Naveen Gupta said, “We are incredibly excited about this partnership. SVG brings an unparalleled understanding and execution in the Indian market. This is the reason why the majority of the world’s leading companies cherry-pick SVG as their digital partner.”
SVG Media CEO Anurag Gupta said, “The marketing tangent in India is fast evolving and there is a growing need for effective marketing technologies. The BirdEye product suite serves a holistic and focused approach towards revenue contribution across their implementations. SVG would bring its strategic market understanding and sales expertise to grow the business presence in India. We are very excited to be partnering with BirdEye and are looking forward to improving customer experiences in India.”
SVG Media serves as a single platform for all the digital media needs of businesses such as DGM, Seventynine, Komli and SVG Mobile, from performance marketing, mobile, online advertising, social media, data targeting to rich media and has presences in India, South East Asia and the Middle East.
Launched in early 2012, BirdEye now serves over 50,000 business from small and medium-sized businesses to Fortune 500 companies. The partnership with SVG Media will further strengthen BirdEye’s presence in the Indian market at a time when the company is more than ever advancing its products and services for brands looking to manage their customer experience and online reputation all in one place.
