Mumbai: Havas Group India’s health, wellness, marcom and digital agency Havas Life Sorento on Friday elevated its executive creative director, Sachin Talwalkar, to chief creative officer.
As a part of his new role, Sachin will be responsible for further bolstering the agency’s creative and communications excellence through Havas Life Sorento’s offering in healthcomm. He will also be responsible for expanding the agency’s scope through digital health, health CX, and consumer health within India, Southeast Asia, and the Middle East, effectively making India the hub of excellence for Havas Health & You. The aim is to become the ‘go-to’ and cutting-edge healthcomm agency in the region.
Speaking about the elevation, Havas Group India chairman & CCO Bobby Pawar said, "Sachin’s elevation is in recognition of the role he’s played in transforming Havas Life Sorento over the last few years. He has brought in better talent and has fostered a climate where they can do their best work while having fun in the process. He has evolved the creative department based on my belief that creatives with traditional and digital skills must work together so that they infect each other and, in the process, become more rounded creatives. Lastly, he’s been a great partner to me, always ready to help out with anything."
Havas Life Sorento managing director Sangeeta Barde added, "I am confident that with this elevation, Sachin will continue to make a difference to health and wellness communications and will create a team of passionate people under him who will set the creative benchmark within the industry and the region."
Talwalkar commented, "The new role is testament to Havas Life Sorento’s journey in the last years. We have not only expanded in size and stature but also challenged ourselves to explore new avenues, which has set the course for us to grow and become "the partner agency" in the healthcomm space in the coming years. I am excited about my new role and what’s to come."
Since joining Havas Life Sorento in 2020, Sachin has been responsible for driving the agency’s creative vision and strategy through industry-recognised work for clients including Viatris, Dr Reddy's Laboratories, Zydus Healthcare, Abbott, Bayer, Glenmark, and many more.
His creative endeavours have aided the agency in strengthening client relationships, organic business opportunities, and attracting bright young talent, paving the way for it to become the region's leading health-communications agency and a valued partner within the global Havas Health & You (HH&Y) network.
Sachin believes in creating brand narratives that are culturally relevant and inspired by real-life human insights. In his 20 plus years of industry experience, Sachin has worked across geographies in Europe, the Middle East, Southeast Asia, and Asia Pacific with network agencies. His work has been recognised by major awards, including Spikes Asia, Ad Club Germany, Mobius, Eurobest, Epica, Cresta, NY Festival, Clio, Montreux Ad Festival, Ad Club Austria, Econ Awards, FAB Awards, and LIAA.
