Mumbai: Zoo Media Network’s digital creative and performance agency FoxyMoron has won the creative digital mandate of the OTT platform aha Tamil. The mandate will be handled by the agency’s Bengaluru office.

On its platform, aha Tamil intends to deliver 100 percent Tamil content in the form of web series and movies, including original content, exclusives, and theatrical releases. The service model is similar to ‘aha Telugu’, aha’s platform for Telugu content, successfully launched two years ago. Today, aha Telugu has over two million paying subscribers, and the company aims to replicate this success amongst the Tamil-speaking audiences too.

FoxyMoron (Zoo Media) National Head Client Partnerships Prachi Bali said, "After having immense success as a network in the OTT industry, we are excited about the opportunity to collaborate with aha Tamil, one of the biggest players, as they build their audience amongst the new internet users in India. The internet penetration in Tamil Nadu is one of the highest in the country, and our work in ‘Naya Bharat’ (our regional content focus on the network) has already seen a positive impact across various industries. With the rising popularity and widespread audience of regional content in our country, there couldn’t be a better time for our partnership."

aha CEO Ajit Thakur said, "There are very few players in the industry that offer you expertise at an industry level, in digital marketing, and have the knowledge and bandwidth to understand and help us scale, amongst the Tamil-speaking population both in India and abroad. We are glad to have found business partners in FoxyMoron and look forward to a successful collaboration."

aha was launched in 2020 in Telugu and aims to be a 100 per cent local entertainment platform. In 2022, it aims to replicate its success in Tamil.