MUMBAI: Anubhav Roda, a seasoned veteran in the sports sponsorship game, has made a power play, joining PinDrop as its new partnership director. Roda, known for his knack for nailing lucrative deals, brings a wealth of experience, having previously juggled partnerships at SportQuake, the International League T20, and even a stint at Deloitte, where he strategised sporting success.

"From the get-go, Sean and Menino's data-driven approach hooked me," Roda quipped, clearly chuffed with his new gig. ". Their vision of empowering brands and rights holders to create measurable, impactful sponsorships aligns perfectly with my own passion for leveraging analytics to drive success."

He's diving headfirst into PinDrop’s impressive roster, which includes the likes of Newcastle United, Rangers FC, and the International Tennis Federation, not to mention forays into the wild west of Web3.

PinDrop, a rising star in the sports marketing arena, prides itself on its "insights-led" strategy, a fancy way of saying the company actually knows what its team is up to. PinDrop’s  focus on quantifying sponsorship performance has clearly struck a chord with Roda, who sees "tremendous potential" in blockchain’s ability to shake up fan engagement.

Roda's CV reads like a sports fan's dream, with pit stops at the FIFA U-17 World Cup, PwC, and even a stint writing for sports outlets like SportsKeeda and Scroll. He's clearly not afraid to get his hands dirty, having also managed the commercial side of Minerva Punjab Football Club and Delhi Dynamos FC.