Mumbai – Zing is set to brighten the festive season with campaign, #Apnichoicessechamko. Aiming to make a meaningful impact, the campaign highlights the importance of personal victories achieved through everyday choices, celebrating how even the smallest decisions, rooted in self-belief and perseverance, contribute to a life filled with true joy and purpose. The campaign reminds us that, just like Diwali lights up our lives, our own choices can lead us toward lasting happiness and fulfilment, embodying the festive spirit of transformation and renewal.
The new promo presents a powerful narrative that resonates with young audiences, drawing parallels to the teachings of the Ramayana, where good triumphs over evil. It highlights relatable moments of self-discipline and resilience in the lives of young individuals, who face modern distractions and challenges yet choose to stay true to their goals. This message of staying grounded despite life’s hurdles reflects the essence of Diwali’s light—symbolizing the gradual but sure triumph of positive choices over challenges. Through these small, steadfast victories, Zing’s campaign shines a spotlight on the youth’s potential to not only transform their lives but also inspire those around them.
Commenting on the campaign, Zing business head, Pankaj Balhara said, “Diwali, with its roots in ancient scriptures, symbolizes the ultimate triumph of light over darkness. With #Apnichoicessechamko, we are connecting this timeless message to today’s world, encouraging our young audience to discover strength in their own positive choices and to recognize the lasting glow they bring to their lives and the lives of others. Our viewers face unique pressures in today’s world, but we believe that with consistency and courage, they can illuminate their lives and those around them. We are thrilled to present this message of empowerment, which also reflects the wisdom of our cultural heritage.”
