MUMBAI: Usha International, one of India’s leading consumer durables companies, today launched a new campaign including both digital and TVC for its recently launched ‘Racer fans’. This range is endorsed by Narain Karthikeyan, India’s first Formula One driver, who embodies its spirit. Aimed at filling the need the gap for ultra-high-speed fans with superior air delivery, the Racer fans cater to the evolving consumer who wants that ‘little bit more’. The campaign is also supported by BTL activations including a promotional scheme for trade partners, and in-shop promotions, across India.

Commenting on the campaign Usha International president - marketing Sandeep Tewari said, “At Usha, we believe in tech for all approach to give customers what they want, so we constantly innovate and launch technologically advanced, superior products that make their lives better. The Racer fans are the result of customer demand for a superior technology offering high-speed air delivery and we are optimistic with these fans we will be creating a new segment for ultra high-speed fans.”

Commenting on his association with Usha International India's first Formula One driver Narain Karthikeyan said, “I am extremely thrilled to be associated with Usha International for their Racer range of fans. Usha is definitely one of India’s most loved and trusted brands and filming for Racer -- with racing cars, racing gloves and helmets was intense and exciting. These remote-controlled fans are convenient and pretty awesome!”