New Delhi: Everyone aspires to own a home, but many believe it is beyond their reach. It is the aspiration that PNB Housing Finance has tried to epitomise through its new ad campaign- ‘Ummeedon Ki Unnati’ unveiled on Friday.

The campaign showcases the benefits of its home loan solution Unnati Home Loans and how it inspires confidence in consumers to believe that owning their home is not only possible but easier than many think. The message evokes the various emotional dimensions of having one’s own home, the joy of having one’s privacy, and the bliss of watching children grow in their own space by using relatable images to build a stronger connection.

The campaign involves print, out-of-home (OOH), digital and on-ground activation.

PNB Housing Finance managing director & CEO Hardayal Prasad said, “While the home loan is a highly evolved product category, most advertising in the segment lacks proper engagement and appeal from a communication perspective. Hence, we thought it was necessary to promote the PNB Housing Finance brand and its product, Unnati Home Loan, and create instant brand recall. We are optimistic that the ad campaign will augur well for our home loan business and stir conversation around the product.”