Mumbai: Truefitt & Hill, the world’s oldest barbershop with over two centuries of expertise, is all set to launch an exciting and unique campaign called the "#DareToSleep" challenge. The "#DareToSleep" challenge offers the luxury and premium experience of their signature service The Royal Shave, which is a 45 mins indulgence that begins with the application of hot towel wraps, gentle massage with pre-shave oil, shave, mini facial and a shoulder massage, enabling you to put your best face forward. In this challenge, Truefitt & Hill dare its patrons not to sleep as they avail of the Royal Shave. Get a chance to win a complimentary royal signature service worth Rs 2900/- on winning.

Truefitt & Hill has been the epitome of grooming elegance and sophistication, serving distinguished gentlemen from all walks of life. The "#DareToSleep" challenge takes their premium services to the next level, pushing boundaries and offering a one-of-a-kind experience to patrons across locations and beyond.

Since the campaign's launch, Truefitt & Hill has received an astounding 500+ entries from prominent locations such as Delhi, Mumbai, and Bangalore, with registrations pouring in from every corner of the nation. The challenge has sparked a wave of anticipation and excitement among grooming enthusiasts, luxury seekers, and those seeking an adventure that transcends the boundaries of traditional pampering.