Mumbai: Torque Pharmaceuticals, a prominent player in the pharmaceutical sector, has revealed a heartwarming cinematic creation in honour of World Pharmacist's Day on September 25, 2023. This film artfully portrays the compassion and dedication demonstrated by pharmacists, showcasing their willingness to go the extra mile in caring for their customers. Aligned with the company's fundamental values of backing pharmacists, this initiative seeks to pay tribute to and celebrate these healthcare heroes—our pharmacists.

Pharmacists form a strong pivot in the medical ecosystem, as they help customers manage their healthcare regimen in more ways than one. From delivering medicines in the hour of need to helping customers understand when and how to have them, pharmacists are always there to help create a healthier and tension-free world.

Commenting on the digital film launch, Torque Pharmaceuticals director Abhay Iqbal Singh Bedi said, “On World Pharmacist Day, we pay tribute to the compassionate unsung champions of healing. This film beautifully encapsulates the profound connection of empathy and gratitude between a pharmacist and a customer. Through this cinematic endeavour, we aspire to raise awareness and champion the pivotal role of pharmacists in enhancing global healthcare, aligning with this year's theme: 'Pharmacists fortifying the foundations of health systems.'

Created and conceptualised by Torque Pharma, this campaign kickstarted today with a digital film. Post the digital film, the campaign will further aim to share examples of empathy and going the extra mile for customers. Through this film, Torque Pharmaceuticals celebrates every pharmacist who plays an active role in bettering people’s lives in times of sickness and placing customers’ interests above theirs.