Mumbai: Indian watchmaker - Titan has announced the launch of ‘c’. This vibrant, new campaign straddles the world of fashion and self-expression, celebrating ‘You’ in style. In a world where the quest to conform to trends overshadows the spirit of one’s own personality, the campaign focuses on helping people discover your style, uncovering a Titan Watch that perfectly complements who you and finding joy in the essence of your personality.

This season's ‘Find Your Joy’ campaign covers a spectrum of four in-vogue fashion themes, each representing a distinct style that resonates with diverse facets of personal expression and lifestyle. The sporty aesthetic to cater to an active lifestyle with a penchant for adventure and spontaneity. Minimalism appeals to those who find beauty in simplicity, and revel in the idea of ‘less is more’. Bold for those who thrive in making a statement infusing standout pieces into their aesthetic. Quiet luxury for those who appreciate understated sophistication and quality over an overt display of opulence. The campaign also highlights a line of couple watches designed to help you and your partner find joy together in a shared expression of style and elegance. Each watch within these themes features a variety of shapes, materials, and colors, reflective of its unique character and the finest of Titan's design innovation.

"Find Your Joy is a celebration of self," said Titan Watches marketing head Aparna Ravi. "It's about finding the watch that resonates with your spirit, a reflection of your passions and a testament to your journey. In today's fast-paced world, it's easy to get caught up in the chase for the latest trends, but true joy lies in discovering your style and what makes you, ‘You’. A Titan watch becomes an extension of this journey, a way to express your story on your wrist.”

The campaign features captivating visuals, each exemplifying a distinct style. From the joy of flexing your wrist on the tennis court to exhibiting true luxury as time well spent doing the things you love, the visuals seamlessly transcend the campaign’s themes, shining a spotlight on the watch as a personification of individual style, a constant reminder of what truly resonates with you.

The campaign comprises over 21 watches across five collections with the range starting at Rs 9495.