MUMBAI Reaching out to millions of hearts every day, Coca-Cola has launched the local rendition of its new global campaign in India – “Taste the Feeling”. The campaign seeks to remind the consumers of the happy and joyous moments that a chilled and effervescent Coca-Cola bottle brings to their life. The new Coca-Cola TVC launched in India features Bollywood superstar Sidharth Malhotra enjoying the feeling of sipping on Coca-Cola.

After the award winning “Open Happiness” campaign, the new campaign “Taste the Feeling” by Coca-Cola is the latest global campaign that hopes to capture the hearts and minds of the younger generation.

Speaking about the campaign, Bollywood actor and Coca-Cola Brand Ambassador, Sidharth Malhotra said, “Everyone seeks refreshment for different reasons and nothing beats the delicious refreshment offered by a chilled bottle of Coca-Cola. Being the ultimate refreshing beverage, Coca-Cola has been an integral part of my growing up years and I will never forget how the simple pleasure of drinking an ice-cold Coca-Cola made so many moments more memorable. I am very excited to be a part of the new ‘Taste the Feeling’ campaign, celebrating one of the many ordinary, day to day moments made special by Coca-Cola. I am sure the consumers will enjoy the ad and get reminded of their own special moments with Coca-Cola”.

“Taste the Feeling,” campaign has rolled out in India on 11 March, 2016 at various platforms across key markets and will come to life through a number of elements, including a strong TV presence across Hindi and regional channels, integrations across IPL matches, thematic OOH campaign after 3 years on brand Coca-Cola across 10 key cities at different locations and seeding on owned social assets and conversations through brand advocates and influencers.