Mumbai: Slurrp Farm, India’s millet-based children’s food brand, has partnered with Zepto for a special Children’s Day campaign.
The collaboration builds on Slurrp Farm’s #DigTwistSlurrp initiative and marks the first time the brand includes an in-app experience, featuring a playful ‘Yummy!’ chime when Slurrp Farm products are added to the cart.
The campaign aims to expand the healthy snacking category and promote healthy eating habits. The campaign film follows Zepto’s delivery partner, Prakash, as he joins kids in a lively dance, showcasing the fun and fast delivery of wholesome products.
Wholsum Foods co-founders Meghana Narayan and Shauravi Malik shared: "At Slurrp Farm, we believe snacking should bring joy, not guilt. Our products are made with love and free of nasties like palm oil, refined sugar, and maida - and our noodles are never fried. This collaboration with Zepto reinforces our commitment to making nutritious, tasty snacks easily accessible. We’re especially delighted by Zepto’s playful sonic touch - a cheerful ‘yummy!’ every time a Slurrp Farm product is added to the cart - which perfectly captures the joy we associate with guilt-free snacking. By creating zero-junk options, we enable parents to offer kids their favourite treats while ensuring they stay healthy in the long run. Together, we’re redefining indulgence as something wholesome, fun, and worry-free."
“As families in India become more conscious of the nutritional quality in children’s snacks, the demand for healthier, great-tasting options is driving significant growth in this category. I thank our Sellers for having enabled this. The partnership with Slurrp Farm is a response to this shift, combining Zepto’s speed with their zero-junk promise to deliver trusted, kid-friendly snacks to homes in minutes. Together, we are making it easier for parents to meet the nutritional needs of growing kids without sacrificing taste,” said Zepto chief brand officer Chandan Mendiratta.
Slurrp Farm meets the demand for healthy options with its zero-junk promise, offering over 55 wholesome products, including cereals, snacks, and superfoods. The range includes millet-based breakfast items like pancakes, dosas, and upma, as well as snacks like noodles, pasta, cookies, and puffs, making healthy eating easy for families. The products contain no additives, preservatives, or artificial flavors—just trusted ingredients that are good for you, the planet, and farmers. The campaign film was developed in-house by Slurrp Farm's brand team.
