Mumbai: Senco Gold and Diamonds has launched its latest brand campaign, #LegacyOfLove, starring the renowned father and son duo, Kaushik Sen and Riddhi Sen. This heartfelt campaign celebrates the profound strength of a father's love—his unwavering support, silent encouragement, and endless affection.

In the digital film, Kaushik Sen and Riddhi Sen beautifully portray the deep bond between father and son—a bond forged in love and the legacy of paternal guidance. The film captures the son’s greatest aspiration to make his father proud while pursuing his dreams. It ends with Kaushik Sen's touching wish for his son's happiness, regardless of his chosen path. The father's pride remains steadfast, with his legacy rooted not in financial success or career milestones, but in love.

"Father's Day is a time to celebrate the enduring bonds and legacies we inherit and cherish. At Senco Gold and Diamonds, we believe in honouring these timeless connections with jewellery that tells a story of love and tradition. Our #LegacyOfLove campaign is a tribute to the fathers who inspire us and the cherished memories we create together. Let’s celebrate the irreplaceable bond between fathers and their children with pieces that will be treasured for generations," said Senco Gold Ltd director and head of marketing & design Joita Sen.

Senco Gold and Diamonds is renowned for its exceptional designs and commitment to quality. The brand has earned the trust of customers nationwide by creating beautiful memories through its jewellery. Senco Gold and Diamonds offers a wide range of modern and traditional jewellery to meet the evolving needs of its customers for every occasion and celebration.