Mumbai: Pulse Candy, India’s hard-boiled candy brand by the Dharampal Satyapal Group (DS Group), celebrates National Candy Day with a new twist—an interactive #ScreamForPulse experience. This lively campaign invites candy enthusiasts across India to join a playful digital challenge and compete for exciting prizes on Pulse’s specially designed microsite.
In the #ScreamForPulse game, players use their voices to control an on-screen character that jumps to collect Pulse candies. The louder the scream, the higher the character leaps, making it a game of both skill and enthusiasm. Participants with the highest scores will be rewarded with exclusive prizes, adding a fun and competitive edge to this year’s National Candy Day celebrations.
DS Group, general manager of marketing, confectionery, Arvind Kumar shares, “Pulse Candy has always been about pushing boundaries in experience for the consumer, and this game brings that spirit to life. This year, we're bringing in the fun of gaming to our youthful audience with the launch of the #ScreamForPulse contest. By inviting our fans to actively participate in this fun game, we aim to further enhance the joy and energy that Candy Day represents. We’re excited to see the enthusiasm and enjoyment this campaign will generate among our Pulse lovers!”
Available on mobile, the #ScreamForPulse contest allows users to challenge their friends by sharing scores on social media, adding an extra layer of excitement. Participants can start playing and collecting scores to win prizes.
