MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

In the latest TVC, the brand redefines the food aroma while cooking. It shows how a traditional music protagonist played by Boman Irani gets carried away by the aroma of food cooked in P Mark mustard oil. Cooking in P Mark mustard oil tantalizes the all the organs especially the nose and the taste buds and also assures good health

Targeted towards the people who love eating and are conscious about the cooking oil, P Mark mustard oil is a perfect solution as a cooking oil in the healthiest manner.

Puri Oil Mills MD Vivek Puri MD said,“P Mark Mustard Oil comes with a heritage and a goodwill especially across North India. The generation today is very conscious of what they eat. Not only cooking, Mustard oil is also one of the most effective oil if used as a medicine as proved by Ayurvedic experts. This TVC is very special for us as Kayoze Irani, Boman’s son, has directed Boman."

Boman Irani said, "It is a brand which has a legacy of last three generations. I have grown up listening to my grandmother say that love that comes straight from heart makes food tastier."

The ad campaign is conceptualised and directed by Kayoze Irani and production house is White Script. The campaign will roll out across cities in a combination of print and TV commercials, outdoor innovation for mall advertising and will also exhibit the use of new media and interactive sampling.