Mumbai: Niine. a menstrual hygiene brand, has launched #LetsTalkPeriods campaign which aims to raise awareness about menstrual hygiene and break the stigma around menstruation.
The campaign also aims to change the menstrual misconceptions across cultures and communities encouraging open conversations about periods and spreading awareness about menstrual hygiene. A study by NGO Dasra called Spot On! found that 70 per cent of mothers with menstruating daughters considered menstruation as dirty and 71 per cent of adolescent girls remained unaware of menstruation till menarche.
As part of the campaign, Niine is releasing a digital video in which Femina Miss India 2023 contestants share their first-period experiences and childhood misconceptions about menstruation. The brand hopes to make people aware about periods and contribute to open conversation about the topic among the society.
After five years of research and collaboration with international agencies and scientists, Niine has also created a certified biodegradable sanitary napkin. They have done so at an affordable price point for mass production, distinguishing themselves from other market players who have not been able to do so at scale. Niine's eco-friendly options aim to transform the sanitary napkin industry, positioning them as a pioneer in this field.
“As we celebrate International women's day, it is important to remember that misconceptions around menstrual hygiene are not just a women's issue, but the responsibility of society as well. By breaking these misconceptions about menstruation and promoting the use of eco-friendly menstrual hygiene products, we can create a more inclusive and sustainable future. This women's day, let's break the misbeliefs surrounding periods by making people more aware of them. Niine's #LetsTalkPeriods - awareness campaign has been at the forefront of a larger movement towards menstrual equity and education for all and we will continue to do our bit to educate the society around this very important woman’s health topic.”, said Niine CEO Ameya Dangi elaborating on the #LetsTalkPeriods – awareness campaign.
