Mumbai: MakeMyTrip has launched a new campaign addressing common travel challenges through humour. The three-film campaign highlights the company’s accommodation options: international hotels, homestays & villas, and domestic hotels. Featuring Alia Bhatt and Ranveer Singh, the campaign showcases MakeMyTrip’s solutions for finding the right accommodations, both internationally and domestically.
The first film features Alia and Ranveer struggling to find familiar food in a foreign hotel, emphasizing MakeMyTrip’s ‘Loved by Indians’ filter for finding hotels with Indian cuisine and other preferences.
In the second film, the duo humorously repurposes hotel amenities as gifts, reinforcing MakeMyTrip’s affordable options, such as a 25 per cent discount for new users on domestic hotels.
The final film highlights MakeMyTrip’s range of serviced villas, with Alia expecting full service but discovering the need for self-management, showcasing the variety of options available for different traveler needs.
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“Our latest campaign is rooted in the real challenges travelers face,” said MakeMyTrip CMO & CBO - corporate, Raj Rishi Singh. “From finding the right amenities to making smart budget decisions, we want our travelers to experience ease and delight with every stay choice. Alia and Ranveer bring a dose of humor to each unique scenario, delivering a message that resonates deeply with every type of traveller.”
The campaign is live across TV, digital, and social. In addition, MakeMyTrip is also a ground sponsor for the ongoing India-South Africa T20 series. Directed by Early Man Film’s Abhinav Pratiman, these films have been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi of Moonshot creative agency.