Mumbai: Liva, a natural-origin fabrics brand, has launched its latest campaign, ‘Feel It All,’ inviting consumers to rediscover fabric's importance in their clothing choices. By merging tactile sensations with emotional experiences, ‘Feel It All’ showcases how garments crafted with Liva fabrics enrich and transform everyday moments. Qualities like softness, fluidity, comfort, ease of movement, lightweight, and breathability are what make Liva crafted garments superior.
The campaign highlights how the choice of right fabrics play a crucial role in defining and enhancing the way we feel throughout the day. Whether it's the fluid drape of a dress that moves with ease or the breathable comfort of a top that makes you feel light on a sunny day, Liva transforms these ordinary interactions into extraordinary experiences.
Grasim Industries Ltd CMO of Birla cellulose, Manmohan Singh elaborated on the campaign’s essence, "In today’s fast-paced world, the role of fabric in our clothing choices often gets overlooked. With 'Feel It All,' we aim to reignite the appreciation for the fabric that lies at the heart of every outfit. This campaign is about showcasing an experience and joy one feels when in Liva fabrics – comfortable, unrestricted and in style.”
With ‘Feel It All,’ Liva reaffirms its commitment to providing natural-origin fabrics that offer unparalleled comfort and style, making every moment feel just right.
Executed by the creative team at Gozoop, ‘Feel It All’ employs a robust digital strategy to communicate Liva’s brand essence across multiple platforms. The campaign blends social media engagement, interactive digital content, content marketing, and public relations to communicate the message while engaging with the audience effectively.
Gozoop Digital creative director, Nishant Chhinkwani said, "Light, breathable, and flowy, Liva mirrors the essence of effortless comfort. Our campaign directly draws a parallel between these attributes and what the consumer wants to experience - the lightness of being, the freedom to take the world by storm, and a sense of connection with others, and oneself. In a nutshell, it’s about feeling it all, while keeping it fun and breezy."
