MUMBAI: Legrand India and Liqvd ASIA partnered to bring vibrancy associated with Pujo for people living outside their home town.
Legrand India, an electrical and digital infrastructures company along with its digital partners Liqvd Asia, plans to create a real-time experience for the citizens around the country and elsewhere. Building on the excitement around the Pujo and allowing the people away from their hometown feel the pulse of the Pujo, the company has created an online destination -- http://www.comehometopujo.com/ dedicated to festive happenings.
The agency created an Instagram account ComeHomeToPujo which functions just like a regular website. It has 6 image tabs displaying the different aspects of Pujo, like a virtual library. Clicking on a category leads to the pictures within the category), all of which have their own Instagram accounts. Like Legrand_pandals, Legrand_Food, Legrand_Moments, Legrand_Pujo, Legrand_idols and Legrand_Colourred The tagging feature on the app has been used to enable easy navigation and involvement from their users -- https://www.instagram.com/comehometopujo/
“We wanted to create something really cool. And then, we noticed similarities between Instagram tags and website links. And then was ComeHomeToPujo Instragram introduced. The account makes use of Instagram's tagging features and grid structure in an unconventional way to simulate a website,” said Liqvd Asia MD Arnab Mitra.
The campaign also includes a photography contest as the country is slowly decking up for DurgaPujo. The contest is open for fervent and passionate photographers to capture the spirit of pujo through their eyes.
Legrand India has been associating themselves with DurgaPujo pandels in Kolkata for almost a decade now. Last year #ComeHomeToPujo campaign generated prodigious response receiving over 1000 entries. This campaign helped citizens from far-flung regions connecting themselves with their favourite festival. Taking a cue from the popularity last year, Legrand has made this year’s campaign bigger and better by expanding the reach of the campaign.
To make this experience unique, the company will organise Flash Mobs which will be performed at 20 different locations starting from Soshthi (The sixth day of Durga Puja).
