MUMBAI: Rusan Pharma Ltd. a leading global pharmaceutical company specializing in the treatment of Addiction, has indigenously developed and manufactured India’s first 24 hour ‘Nicotine Transdermal Patch – 2baconilTM. The brand has made an association with Kings XI Punjab as their health partner to kick start an anti – tobacco/smoking campaign #MyWill2baconil, to spread awareness and educate people about 2baconilTM as a solution to help quit tobacco.

India is among the top 10 countries and accounts for two-third of the world's smokers (63.6%) in 2015.In India, Government estimates show over 5,500 youth start tobacco use every day, whereas around 35% of adults consume tobacco in some form or other. Over 25% of females start tobacco use before the age of 15 in the country.

The campaign is unique in nature as it not only raises awareness but also introduces a solution with a high-technology product like 2baconilTM, which helps to curb withdrawals experienced during quitting tobacco. Rusan Pharma, specializes in the innovation and manufacturing of transdermal patches.

International and domestic players of Kings XI Punjab like Virendra Sehwag, Wriddhiman Saha, Hashim Amla, Martin Guptil, Axar Patel and Ishant Sharma will actively participate in the campaign to help spread awareness to quit tobacco/smoking. An official TVC with these celebrated athletes will also be released to highlight and appeal to their fans to join the cause.

Business head Malavika Kaura Saxena said, “The campaign has been designed using a unique Smart Time Release Technology that acts as an aid to help control their withdrawals with a step down therapy...”

Kings XI Punjab CEO Satish Menon said, "2baconil operates for a great cause, that of reducing the harm caused by tobacco through patches."