MUMBAI: This monsoon, KFC in association with Blink Digital turns the act of charging one's phone into a service by launching ‘Watt A Box’ - first ever Meal Box which comes with a built-in power bank.

Driven by consumer insights and demand to access mobile chargers, KFC has created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in ‘Watt A Box’ and what’s more take it home too! Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.

Blink Digital has created the digital video: http://bit.ly/28JUWIv for the limited edition 5-in-1 meal box which has gone live today.

“We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said KFC India CMO, Lluis Ruiz Ribot.

"In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful - whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!”, said Blink Digital Co-founder and Chief Creative Officer Dooj Ramchandani.

The quick service restaurant market is a competitive one with restaurants battling it out to convert hungry and time sensitive customers and a meal box with built-in power bank holds the power to deliver more personalised customer experiences.