MUMBAI: Kesh King, the ayurvedic hair care solution range, has announced that it will soon roll out a new television commercial featuring ace tennis player Sania Mirza. The TVC, being Sania’s first post-childbirth, will show her talking about how Kesh King helped in reducing post-pregnancy hair problems like rough and dry hair, and hairfall.

Commenting on the association, Emami Limited director Priti A Sureka said, “Kesh King is a trusted natural haircare solution. It has always been a reliable brand for its consumers over the years. We understand that post-childbirth most women go through both physical (hormonal) and mental changes that are unique to each woman.  Hair fall is a major manifestation of that physiological upheaval causing a lot of mental distress to the new mother. Sania’s endorsement of Kesh King relieving her from her post-pregnancy hair fall is a big boost for the brand and vindicates our claim to be the ultimate solution to hair care woes. We are very happy to see Sania in her new role as a mother and wish both the mother and the child a very healthy and prosperous future.”

Kesh Kind brand ambassador and eminent tennis player Sania Mirza said, “Motherhood has truly been a blessing for me. But I experienced hair fall combined with dry, lifeless hair after the birth of my child. I then came to know that this is a common and persistent post-pregnancy problem that exists among women and I wish to sensitise them of the best solution available in the market. Kesh King has stayed true to its claims and my hair fall has reduced remarkably. It is nothing short of a miracle!”