MUMBAI: Kajaria Ceramics has launched a fresh brand campaign with the renowned bollywood actor Akshay Kumar. The celebrated Bollywood actor will also be associated with Kajaria as its official brand ambassador and will be seen starring in Kajaria's upcoming advertising and print campaigns. Known for being rooted to Indian soil as its global manufacturing base and being synonymous with innovation, Kajaria Ceramics chose Akshay Kumar as his work and personality resonates with and exemplifies company’s mission statement.
The new ad campaign symbolizes Kajaria's committment for the furtherance of India. The film shows various facets of Indians striving to contribute to the growth of the nation; whether as a soldier protecting the borders even in extremely harsh conditions, or as a wrestler, or as a young student representing India at the international platform, a sculptor giving shape to a Durga murti, or as a kalari performing kalaripayattu, a martial art orginated from Kerala. This is followed by Akshay Kumar saying Desh ki mitti se bani tile se desh ko banate hain”. The campaign shows the patriotic fervor of every Indian and presents Akshay Kumar in the same spirit. This simple yet heartwarming ad campaign is sure to appeal to every Indian.
Kajaria Ceramics joint managing director Rishi Kajaria said, “We are proud to associate with Akshay Kumar as he truly reflects a daring, athletic, rugged and Indian persona of our brand Kajaria. Our new TVC campaign is a reflection our brand philosophy– Desh ki mitti se bani tile se desh ko banate hain”and brings forth our commitment to serve the nation."
Akshay Kumar said, “I got particularly excited about the brand’s tagline." The creative agency said, “We wanted the campaign to have a patriotic and Indian feel which every Indian could relate to. The film is portrayal of the emotional bond that every Indian has with our Motherland and this new ad campaign is sure to evoke that sentiment.”
The campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV.
https://drive.google.com/file/d/0B-EVggsY1SKqbjZUbkhxenlEUkRSYWg0b1BjNm4xSjg0N2t3/view
