MUMBAI: On World Heart Day, Jaslok Hospital partnered with Dentsu Webchutney, the creative agency from Dentsu Aegis Network, to create an interactive post and teach people the difference between two CPRs.
The post offered a chance to users to not just learn but also practice infant CPR.
Thousands of infants need CPR every year. Delay in help leads to several complications that sometimes even prove fatal. There are many things that could trigger the need of an Infant CPR like choking, suffocation, electrical shock and asthma to name a few. Thanks to movies and media, most people know how to perform a CPR on an adult. However, very few know what to do when an infant needs one. Most people are unaware that adult CPR doesn’t work on infants. In fact, it can be more dangerous than helpful.
Jaslok Hospital and Research Centre COO and CMO George Alex says, “Jaslok Hospital stands for health and wellness. Sometimes it is small things that make a huge difference. We want people to be aware and educated about such things. Infant CPR is one such thing. It has never got much attention and we thought that there’s no better time to talk about it than World Heart Day.”
The interactive post puts users in a situation where an infant named Noni is in dire need of a CPR. The post gives people two choices of CPR – First, adult CPR and the other Infant CPR. Most people opt for adult CPR icon because of familiarity. The post then shows them the right way to perform a CPR on an infant.
Dentsu Webchutney CCO and co-founder Sudesh Samaria adds, "New age parents are very hands on. They are so much more aware and conscious of choices they make for their kids, it is rather surprising that Infant CPR doesn’t get its due even in today’s age. This initiative puts the focus on infant CPR that can save many lives."
The post is mobile first and is available on both android and iOS devices. It uses different yet relevant technologies on both the platforms. Haptic Feedback Technology is being used on android powered devices, while on iPhone, the technology being used is 3D Force Touch and Pointer Pressure. The technology used almost replicates the real life experience of performing an infant CPR.
Dentsu Webchutney executive vice president Gaurav Soi mentions, "CPR has been a part of popular media. It is great that people know how to perform it on an adult. The biggest misconception however, is that it is the same for everyone. With this initiative, we are trying to debunk that myth. This post busts myths, educates and gives a chance to master the skill, all at the same time."
