MUMBAI: The latest video from the #Trysomethingnew campaign by FreshMenu.com features multi-talented Behram Siganporia, lead vocalist and bass guitarist of the electro-pop band 'Best Kept Secret'.
With a daily changing menu inspired from cuisines across the world, FreshMenu offers something new every day. In alignment with the brand’s ethos,#Trysomethingnew campaign features inspiring tales of individuals who have explored novel avenues and discovered new possibilities in life.
The 4th episode of the campaign narrates the success story of Bangalore’s heartthrob, BehramSiganporia. Besides being a musical sensation, Behram is also a qualified commercial pilot. Hereceived his commercial pilot licence from the Epic Aviation Flying Academy in Florida.
But in quest of trying something new, he quit his successful career as a commercial pilot and pursued his love for music starting his band, ‘Best Kept Secret’.
Siganporia said, “It’s commendable that FreshMenu.com encourages people to follow their dreams, experiment and try new avenues in life. Many people are afraid to take the risk but if you believe strongly in your passion, you should back yourself and chase it. Being part of this campaign made me realise that I still have the fire in my belly to keep pushing, against all odds, to achieve my dreams,”
FreshMenu.com CEO / founder Rashmi Daga said, “At FreshMenu.com, we constantly try to serve new and exciting international cuisine to our customers. Every day we have something new to offer as the menu is never the same. Hence the campaign #TrySomethingNew reflects the brand’s ideology, celebrating stories of people from our neighbourhood who took a leap of faith, explored their options, tried new avenues and excelled in it.”
The series so far has featured underwater photographer, Bhushan Bagadia, professional Bharatanatyam soloist and Guru Charles Ma and popular illustrator Alicia Souza.