Mumbai: As the country recovers from the second wave of the pandemic, it is necessary for people to take precautions and hope for the recovery of the ones who are suffering. To educate children about the effects of the pandemic and how it impacts us, Youva, the domestic stationery brand from the house of Navneet has launched a heart-warming campaign “Get Well Soon India” where kids are seen creating a greeting card for the country.
The campaign designed and produced by ANTS Digital brings out the innovation in children and at the same time spreads a positive social message targeted at generating health awareness.
The campaign delivers a powerful message that defeating the novel coronavirus is a collective responsibility as a society and urges people to help India get well soon. It stresses the importance of wearing a face mask and washing hands as frequently as possible. It also urges people to participate in the nationwide vaccination drive against Covid-19.
Youva, chief strategy officer and spokesperson, Abhijit Sanyal said, “Youva, as a brand, was conceptualised keeping children and the youth in mind. Our brand philosophy is creation, this campaign creates hope for our fellow citizens who are suffering, stressed, and are losing self-belief in these testing times. As a brand, if we can create positivity and confidence through our communication then we will be able to say that we made some contribution in these trying times. We earnestly hope our message is as well received as our products!”
ANTS Digital Pvt Ltd, CEO, Sanjay Arora said, “We created this film for our client to send a strong message to the public that to fight tough situations like the ongoing pandemic we need to be disciplined all the time. Social distancing, vaccination and wearing a mask is not only important but mandatory. The Youva of this country is wishing the very best to all and encouraging them to do the right thing. We wanted to highlight the heroes of the future, our greatest asset, our children. We hope our key message of maintaining safety protocols reaches people at large.”
