Fortune unveils #DiwaliKaFortune campaign with AR filter

Fortune unveils #DiwaliKaFortune campaign with AR filter

This aligns with Adani Wilmar’s aim to combine tradition with innovative engagement for Diwali.

Fortune

Mumbai: Adani Wilmar’s flagship brand Fortune Foods has launched the #DiwaliKaFortune campaign for Diwali, introducing an augmented reality (AR) filter that allows users to create and share personalised festival greetings with a ‘Diwali Special Ghar Ka Khana’ theme.

Through a dedicated microsite linked on Fortune Foods’ social media channels and shared by influencers, users can select a Diwali dish, visualize it on their tabletop in AR, and compose a wish including the word ‘Fortune’. They can then capture and share the image on social media, tagging @FortuneFoods to enter for a chance to win prizes.

 

 

Fortune Foods has collaborated with food, lifestyle, and family influencers to extend its reach and encourage a wider audience to participate. This initiative aligns with Adani Wilmar’s aim to combine tradition with innovative engagement for Diwali.

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