MUMBAI: Foodpanda, the food experience platform has launched its biggest food campaign till date called The Crave Party for its users across its top priority markets.

The campaign will kickstart with the industry first offering of desserts at just Rs 9 followed by attractive values for popular categories of snacks starting at Rs 19 and biryani starting at Rs 79.

From 29 August, users will be able to indulge their cravings and avail these prices with no minimum order value. Users will see specialised collections on the app for various such offerings during the campaign.

The campaign The Crave Party is aimed to celebrate the universal love for food that ties all the foodies in the country together. Foodpanda has designed this and the upcoming offerings keeping the emerging trends and sentiments of the consumers in perspective at the same time aligning them with the business objectives.

Foodpanda CEO Pranay Jivrajka says, “There is nothing more unifying than the love for food and we want to embody that on our platform. Through the most popular categories like desserts, snacks, biryani, etc., we intend to provide our customers with the best food experiences on the platform. At the same time, we aim to establish long term relationships with our partner restaurants by introducing such compelling propositions. On the technical and logistical fronts, we aim to hire the right set of people needed, leverage Ola’s prowess and ensure that the last mile is covered with a strong customer support.”

The campaign will witness a strong integration with Ola assets and properties and will reach out to Ola customer base for maximum impact. Foodpanda will also be building a fleet of 60K delivery riders in the next two months to meet the demands of the campaign and ensure a seamless ordering experience for the consumers.

With the food app joining hands with one of India's most largest mobility platform- Ola, it entered a new phase of reinvention and energised efforts to make a difference in the market with untapped opportunities.

Foodpanda has the capability to leverage Ola’s technological prowess and cross market their offerings to a customer reach of more than 100 million Indian customers.