MUMBAI: For today's generation it is important to keep things uncomplicated even if that be a breakup. To strike a chord with this audience, Fastrack has launched a new sunglasses collection, Unilens, that specifically centres on having a single lens across the front frame.

To promote the launch, the brand has released an ad campaign that has been conceptualised and created by Lowe Lintas.

Titan chief marketing officer for watches and accessories division Suparna Mitra says, “Fastrack being a young brand has always been the candid voice for the millennial generation. Often tagged as commitment phobic, this generation believes in living in the moment-keeping it clutter free. The Unilens collection sports single lens across front frame and is made for the youth who stays unruffled with the hassle of break-up and moves on with single frame of mind.”

Speaking on the agency’s edgy work produced for the brand, Lowe Lintas chairman and chief creative officer Arun Iyer adds, “When Fastrack decided to launch their new range of Unilens sunglasses, we realised it was ripe ground for us to play on the unique product design – singles framed glasses for a single frame of mind. The youth today wears their singlehood as a badge of honor and our campaign shows exactly that.”

Fastrack head of marketing Ayushman Chiranewala mentions, “Fastrack is a brand which never fails to resonate with the psyche of the youth. The new ad campaign seamlessly represents the fast- paced dating culture youngsters prefer nowadays, highlighting the benefits of singlehood with the new Unilens collection. The campaign is a testament to the unapologetic nature of the brand and celebrates the unflinching mindset of the millennials.”

The campaign showcases the Unilens collection priced between Rs 1199 to Rs 2499.