MUMBAI: In honour of International Women's Day, Span Communications has released a video to highlight the social issues pertaining to women and promote the principles of Women's Day each day.
As part of our #EveryDayIsWomensDay campaign, Span implores the viewers to respect the notion of women that International Women’s Day brings forward and carry the sentiment as a social behavior and not just a celebratory occasion.
Span has launched the video highlighting the hypocrisies of the day that aims to promote women empowerment. International Women's Day is intended to draw attention to the social, political, and economic successes of women. However, the short-sightedness of the people to limit the attention to a single day, while violating its principles on all other days, has long been an issue of concern.
Through this video, Span resolves to address this issue while promoting the need for empowering women every day. The video adopts a rather satirical theme, featuring women express their views sarcastically on various aspects of the day, including how women are adored and adored in all their glory, how respect befalls from the unlikeliest corners, how their success is celebrated across the globe, and how all is simply forgotten when the clock strikes midnight.
In the video, women address the things that are wrong outside Women’s Day and question the viewers on why the women of the society are basked in glory on this one day in particular when they face the discriminatory brunt on the rest of the days.
In light of the recent violations against women, including mass molestation in Bangalore and multiple rape cases in Uttar Pradesh, the video sends out an important message on women safety in India.
The video delineates why it is imperative to break away with this mentality and focus on the real causes for such incidents – misplaced sense of patriarchy in the society, lack of education and poor conditioning of men in the society. It implores the viewers to respect the notion of women that International Women’s Day brings forward and carry the sentiment each and every day.
