MUMBAI: For its latest campaign, Swiggy has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to tell people how Swiggy can help them save one hour in the day, and what to do with it. In the campaign entitled #OneHourMore, Swiggy’s pup, Coco, shows us that on days when we want an extra hour and choose to leave the food to someone else, there is always Swiggy. 

Swiggy AVP-marketing Ashish Lingamneni said, “With our hectic schedules and lifestyle, urban Indians are often left struggling to find the time to do the things we love. With the #OneHourMore campaign, we’re channelling a very common thought among all of us- what would I do if I could get a little more time on my hands? As everyday food ordering becomes increasingly common among Indians, Coco, the little pup gives us relatable options we can choose to spend our time on, leaving getting a meal on the table to Swiggy.”

Dentsu Webchutney, Bangalore associate creative director Ninad Gawhankar said, “With the One Hour More films and microsite, we took a creative spin on the cliché of ‘a dog’s life’, to show that, if you really get down to it, there are ways to take an hour out in the day to do the things you love.”

The campaign is anchored around two key assets. A film that shows a jumpy little pup that is making the most of his human’s one hour in the kitchen and a unique microsite where he gives you tons of fun suggestions on how to use that additional hour.