MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart.

The emoji slider sticker on Stories, is another fun place where your friends can interact with each other. The emoji slider lets you ask more questions and adds a layer of emotional context when you want to find out how your friends feel about something. But can a simple emoji slider be used for something even bigger?

Flipkart  senior director, marketing Kartikeya Bhandari, , said, "At Flipkart, we keep innovation & creativity at the core of all our marketing interventions. The 'SlideShot' game for Honor 7A is a use case of our efforts to constantly create engaging content for our customers while driving home the core proposition of the campaign & the product.”

Webchutney executive creator director PG Aditiya, , said, “We at Dentsu Webchutney absolutely love Instagram – it’s such a simple and dynamic platform which gives you so much creative liberty to play with. The ‘SlideShot’ game we created is a great example of how you can creatively gamify features within Instagram. We just can’t wait for their next feature.”

Conceptualized by Dentsu Webchutney, Bengaluru, it cleverly gamifies the emoji slider feature to highlight the phone’s features. A set of 3 games have been posted on their Instagram story where users must be at their dexterous best, to slide the emoji and quickly take a screenshot when it’s in the right box. Users have to DM the screenshot to Flipkart to win gift vouchers worth 10k. Sounds simple, right? Well, it’s a daunting task that’s easier said than done.