Mumbai: CNN International Commercial (CNNIC) and Hyundai Motor company are partnering to launch a cross-platform campaign celebrating extraordinary success stories worldwide. This collaboration features a blend of branded content, advertising, and sponsorship, bringing Hyundai Motor’s mission of 'Progress for Humanity’ to life through engaging storytelling for CNN’s global audiences.

The campaign’s branded content includes two films by CNNIC’s global brand studio, Create, showcasing Hyundai Motor’s commitment to sports. In the first film, Australian surfer and Hyundai ambassador Laura Enever, a Guinness World Record holder, raises awareness for female surfers and advocates for the sport’s future. Through a documentary-style approach, Enever’s story empowers young female surfers to follow their dreams.

Hyundai Motor will also sponsor Visionaries, an editorial series airing across CNN International’s TV, digital, and social platforms from November through April. Visionaries will highlight leaders in fields like art, business, technology, and sports, aligning with Hyundai’s goal of promoting quality of life. The series, hosted by CNN’s high-profile correspondents and anchors, will showcase stories of people shaping a better world.

'We are excited to collaborate with Hyundai Motor Company on this inspiring campaign that underscores our shared commitment to spotlight the diversity of inspiring leaders across different fields of importance who have each pioneered change for the better," said CNN International Commercial, senior vice president, Cathy Ibal. "Through our authentic storytelling and a rich mix of branded content and the editorial series, we hope the compelling stories we shared will inspire CNN’s global audiences and spark meaningful conversations."

The first Visionaries episode aired on 2 November, featuring Olympic champions Simone Biles and Jordan Chiles on handling pressure, alongside former PepsiCo CEO Indra Nooyi discussing balancing motherhood with leadership.