Mumbai: Chrome Pictures, a trailblazer in the advertising and film production landscape, proudly announces its pioneering collaboration with Iodex, a renowned pain relief brand under Haleon (formerly GlaxoSmithKline Consumer Healthcare). This innovative partnership has given birth to the groundbreaking product, 'Iodex UltraGel+,' accompanied by a powerful television commercial (TVC) starring the dynamic brand ambassador, Rishabh Pant.
The marriage of style and emotion
In this revolutionary collaboration, Director Rai envisioned a seamless marriage between style and emotion, aiming to blend the essence of the product with Rishabh Pant's personal journey. The TVC brilliantly captures the organic relationship between the product and Pant's pursuit of excellence, highlighting a chapter of his life that is often unseen — the struggles, the darkness, and the relentless pursuit of success.
Authenticity in motion: Rishabh Pant's personal journey
Unlike traditional endorsements, where actors play a role, Rishabh Pant's authenticity shines through as he shares his personal journey. Rai masterfully captures the struggles that sportsmen endure in the darkness, unveiling the challenges that audiences may not have known. The TVC beautifully portrays Pant's unwavering commitment to his goals, making it relatable to the newer generation.
According to Director Rai, "Creating the TVC with Rishabh Pant' was an exhilarating experience. We aimed to craft a story that not only highlights the efficacy of 'Iodex UltraGel+' but also resonates with the spirit of triumph. Pant's journey is a testament to resilience, and we wanted the audience to feel the authenticity of his struggles and successes."
Haleon India pain and respiratory lead, area marketing India Subcontinent Bineet Jain commented on this exciting collaboration, saying, "The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”
Throughout the TVC, Iodex UltraGel+ emerges as Rishabh Pant's constant companion in the face of hardships and pain moments. The narrative seamlessly weaves the product into Pant's journey, showcasing how Iodex stands as a reliable partner through thick and thin.
‘Ab phir se jeetna hai’: The motto of unyielding determination
The punchline, "Ab phir se jeetna hai" encapsulates the ethos of unyielding determination. It reflects Pant's refusal to stop in the face of challenges, emphasizing that the journey might be tough, but giving up is not an option.
The musical arrangement beautifully captures the essence of his journey, depicting moments of struggle, sleepless nights, and the unwavering determination to keep pushing forward.
Chrome Pictures continues to set new standards in creative excellence, pushing boundaries, and creating impactful narratives that resonate with audiences. This collaboration with Iodex stands as a testament to Chrome Pictures' commitment to delivering visually compelling and emotionally resonant storytelling.
