MUMBAI: CenturyPly Heroes was an initiative to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large.
This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even start: the clay artisans who make the magnificent idols of the Puja. There are hundreds of artisans toiling overtime to make these beautiful idols a reality
Century Plyboards India, a brand in the plywood category which has been involved in aggressive brand-building with an intention to create a shift in the industry category from a commodity to a consumer product is back with its annual award winning campaign – CenturyPly Heroes 2017.
The campaign is in line with an attempt to celebrate the unsung heroes working behind the scenes to make celebratory times special for the rest of us.
The CenturyPly Heroes 2017 campaign aims to felicitate the everyday heroes who regularly bring alive the brand ideology in their everyday lives.
The campaign will invite people to share pictures of the idols being made or of the finished idols during the puja, along with the name of the artisans making them. There are several potter colonies in Kolkata, the most well- known being the ones at Kumortuli and Kalighat. People will be encouraged to go there and click pictures of these idols being finished up for work, and also of the idols once the Puja starts. Three of the artisans getting most number of entries, will be awarded, and the top five photographers will also win prizes.
CenturyPly MD Sanjay Agarwal said, "We want this campaign to reach out to the masses so that through their engagement with these unsung heroes, we can make a difference in the lives of these people, however small or big it might be. This initiative is all about touching lives and adding to the warmth and happiness of the city’s festivities.”
Teaser 1 - 'Dhakis' - 12-Sep-17- https://youtu.be/Bddamt_oIgs
Teaser 2 - Pandal - 14-Sep-17 - https://youtu.be/GsJTu_RV6dk
Teaser 3 - Kumoruli - 15-Sep-17 - https://youtu.be/t7Crxiq6nKQ
